Reina de Oros

I went to the store this morning and picked up a couple, line was around the block.
Very interesting vibe in the line, not all, but a majority of people were 12-24 year old boys/dudes, lots of really good cardists, and lots of people very excited about all of this.

I think it's roughly as most of you would suspect as to why some of these decks sell as well as they do.
No one thinks Fontaines or this deck or that deck is better for cardistry, they all just know they're in on something famous, and they treat this hobby the way people do celebrities. Whatever has the most attention or hype or notoriety ...they want a part of it.

Zach has done an incredible job building the hype, and it's more than just his videos. It's a game of social networking and fame building, and he's done it well.
It's entertaining to make fun of the decks and all, but "impressive design" is NOT what determines the value of art. Just an impression that was reinforced today that I wanted to impart to you all.